Naturally Good Writing

When writing new pages for print or online publication, it's easy to get carried away by search engine optimization (SEO) techniques. While SEO writing may help your keywords pop and help clients find your website, it has limited ability to keep the attention of a reader.

Choose good keywords, keep copy succinct

In order to add relevant content to your website, you'll need to know what keywords people are using to find your site. But once they get there, succinct, well-written copy will keep them reading.

The key is to use natural language, without awkwardly introducing keywords into your copy. When you tell someone a story about your day, for example, you wouldn't ordinarily litter your speech with multiple references to your location or details that don't matter. It wouldn't sound natural.

Same with well-written copy. Make it sound natural and drop the hype. Your readers will be glad to hear what you have to say.

Compelling copy (thorough editing) for your target market

Carefully editing your new print or online material can make a tremendous difference to your business, and that's where Cogent Text can help. We thoroughly review your material to ensure that it's error-free. You'll probably be surprised to see the common language errors that turn up in your print or online material. Call or write today so we can show you what we can do for you. We'll be glad to help!

Feel free to e-mail us at or send us questions through our Contact form.

Writing and editing services, when every word counts, for your small- and medium-sized business.